The enquiry doesn’t land in an inbox and die.
It creates a record, assigns an owner, starts the follow-up sequence, and appears on a dashboard where you can see how many enquiries turned into quotes and how many quotes turned into work. That chain is the difference between marketing you can measure and marketing you hope is working.
- Enquiry → CRM record
- Automatic acknowledgement
- Follow-up sequence
- Source tracking
- Conversion reporting